Interested in becoming an authorized Santa Cruz and Juliana Bicycles dealer?

Our dealer network is composed of the most knowledgeable, influential, and helpful dealers from each region; bringing the best bikes to our  collective riders along with a great attitude. 

We look for dealers that are experts in the mountain bike market, that are highly involved in their community and trail building advocacy, and who run a well-staffed and organized business that aims to offer great service to the rider. We offer a wide variety of programs for dealers to take part in to create a successful partnership and expect customers to have a positive experience walking into any Santa Cruz dealer at any time of year.