We Do it Ourselves
Each model in our lineup is the result of countless hours of designing, tinkering, testing, building, re-building, and riding. We need to get our hands on things to know how they work, and to feel whether they're right or not. Everything we do serves the quality of the end product.
Made To Last
From the durability of our carbon frames and Reserve wheels to free replacement bearings for life, Santa Cruz bikes are built to last a lifetime.
Details Matter
We sweat the little things so you don’t have to. From shuttle guards to flip chips and everything in between, it’s the compilation of thousands of minute details that make our bikes such high quality.
Suspension
We strive to create the very best suspension feel for every model in any category. Doing so means utilizing various designs that can be optimized for their intended purpose.
Materials
From our Carbon CC frames, to our sustainable packaging, we sweat every detail of making a bike to give you the best riding experience possible.
Proportional Geometry
Proportional geometry is our way of specifically engineering each frame size so that certain elements scale as frame size gets larger—so whatever your stature, there are no compromises with performance, efficiency, or fit.
Glovebox
Riding Ain't Easy, but Packing for a Ride Should Be. The cavernous Glovebox allows for the safe stowage of whatever you need to enjoy your ride.